2026 · Luxury Fashion Retail
D’Lux Space
A Luxury Outlet With Four Front Doors
Storefront design and art direction for a European fashion outlet selling designer labels at outlet prices, trading in euros across four markets.
- Deliverables
- Full Storefront
- Timeline
- 2026
- Platform
- Shopify OS 2.0
- Results
- 4 Markets, EUR
Outlet Pricing, Boutique Room
Discounted luxury usually looks discounted. The storefront gives every piece the same quiet room a full-price boutique would: one product per frame, generous margins, and a sale badge that states a fact without shouting it.
The price falls. Nothing else is allowed to.
A single landing image holds the whole homepage, so the first thing a visitor meets is a garment rather than a grid of offers. Underneath it sits a full catalogue across women, men, unisex, lifestyle and fragrance, priced in euros and shipped across four European markets.
The whole rail, one temperature.
“A discount is a number. It should never become a mood.”